Understanding tourist flows to improve performance
SolPay goes beyond processing tax-free transactions.
Drawing on data from thousands of purchases, we analyze the buying behavior of international shoppers and overall market dynamics.
Data expertise serving retailers, partners, and institutions.
A market view grounded in real data
The data analyzed by SolPay comes from real in-store purchases at significant volumes. It provides a reliable, real-world view of tourist flows in France and their impact on retail activity.
Understanding traveler purchasing behavior
We analyze tax-free transaction data to uncover key trends in the purchasing behavior of international shoppers. This analysis enables us to identify:
- The breakdown of tax-free transactions by country of residence,
- The main categories of tax-free eligible purchases,
- Correlations between nationalities and the types of products purchased.
- Average basket size
Concrete benefits for retail stakeholders
These analyses provide deep insight into international customer profiles and their purchasing patterns.
They support adaptation of product offerings, merchandising strategies, and assortments based on the tourist markets actively generating sales, while providing a clear picture of the markets and nationalities driving the most commercial activity.
A high-level view of tourism trends
SolPay publishes quarterly newsletters dedicated to tax-free and tourism trends in France. Based on real in-store data, they provide a strategic overview of the market.
Each edition includes :
- Analysis of major changes observed in tourist flows and purchasing behavior,
- Context for emerging market trends
- Identification of early signals detected in the field.
These newsletters help stakeholders step back and understand the broader market landscape, support decision-making for retailers and partners, and anticipate changes in international tourism more effectively.
Custom in-depth analytics reports, on demand
For partners and key stakeholders, SolPay offers custom analytics reports based on tax-free transaction data. These analyses can cover topics such as:
- Peak days and times for international traveler traffic,
- Peak periods for tax-free purchases,
- Seasonal variations in traveler nationalities,
- Trends across all of these indicators over time.
The goal is to enable more precise management of commercial activity by helping optimize in-store resources (staffing, schedules, tools) and better anticipate periods of high tourist footfall.
Turn data into strategic advantage
Are you a retailer located in a tourist area? Support your decisions with expert market insights.